The B2B Communications team helped a professional services firm grow inbound qualified leads 500% in about 12 months, with less than $50,000 invested.
The company
B2B consultants
The challenge
Consultancy lacked web-generated leads and could not make simple site updates itself. Page Rank had also dropped.
What we did
New site architecture, new website design, keyword research, SEO website copywriting. Launch of site in web CMS that makes simple updates easy.
Results
- #5 out of over 3 million sites for top keyword, within 6 months
- 500% growth in inbound qualified leads
- 50% shorter sales cycles
Key takeaways
It paid to hire experts in B2B website design, usability, content optimization, and search marketing. Using web-generated leads as a metric, this client realized 9800% ROI – and has a strong online hub for marketing.