Rebekah Donaldson, on 9/22/17 9:00 AM
A while back (I don't see a publish date on it now) I read a post by Sonia Simone titled "The First Rule of Copyblogger." It took my breath away then. It inspires and depresses me now. It gets me thinking about why, as a content marketer, I don't eek by with crappy content.
Rebekah Donaldson, on 7/22/15 8:00 AM
Everyone who contributes articles to LinkedIn can put a 700x400 image at the top of their piece. The image accompanies the article title everywhere. But around 60-90% of articles contributed have images that are more liability than asset.
Below are the nine tests I subject stock images to, an example of a top contributor running particularly effective images; and a custom link for those with little time or experience choosing stock.
Rebekah Donaldson, on 5/15/15 12:10 PM
A client is poised for launch... into the record books.