Cynicism squared

Posted by Rebekah Donaldson on 11/15/15 9:00 AM


A while back (I don't see a publish date on it now) I read a post by Sonia Simone titled "The First Rule of Copyblogger." It took my breath away then. It inspires and depresses me now. It gets me thinking about why, as a content marketer, I don't eek by with crappy content.

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Topics: Performance, Writing

Here's what I say when asked how to pick images for LinkedIn articles*

Posted by Rebekah Donaldson on 7/22/15 8:00 AM


Everyone who contributes articles to LinkedIn can put a 700x400 image at the top of their piece. The image accompanies the article title everywhere. But around 60-90% of articles contributed have images that are more liability than asset.

Below are the nine tests I subject stock images to, an example of a top contributor running particularly effective images; and a custom link for those with little time or experience choosing stock.

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Topics: Design, Writing, LinkedIn

135,000 Horsepower In 469 Words

Posted by Rebekah Donaldson on 5/15/15 12:10 PM


A client is poised for launch... into the record books.

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Topics: Performance, Writing