Red on Marketing Blog

Customize Your Introductory Pitch To Boost B2B Prospecting Responses

B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.

Topics: Performance Lead Generation

Lean B2B Marketing: Few Tactics -> Fast Implementation -> Big Results

Be skeptical about new tactics -- especially if you're a very small marketing team.

Topics: Performance

Surprise: Effective Networking Involves Working

If you are genuinely interested in firming up your connections, act like it

Topics: Performance Lead Generation

Example Migration to Hubspot & DIFM Inbound Marketing Services

One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services

Topics: Technology Performance

Inbound Marketing's Chutzpah Factor

Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).

Topics: Technology Performance Lead Generation

How Does B2B Inbound Marketing Ensure Sales Results? (It Doesn't)

Recently an overseas company got in touch seeking comprehensive services. In the course of exchanging information, I got a nice direct question about something that's usually an elephant in the room during sales.

Topics: Performance

FAIL: The Cold Calling Pitch on Cold Calling

Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?

Topics: Technology Performance

B2B Sales Skill - Is a Passing Grade Good Enough for Your Marketing Consultants?

I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.

Topics: Performance Lead Generation

Do Follow Technorati Guidelines; Don't Expect Business Blog Indexing

Technorati criteria are good guidelines for what to post for your audience; Just don't expect to get indexed there

Topics: Performance Lead Generation

Want B2B Website Traffic to Move? Stop Blowing Your Horn

Visitors won't get interested in your company until you show interest in them

Topics: Performance Lead Generation Design