B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.
by Fiona Hughes, on 7/16/14 1:19 PM
B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.
by Rebekah Donaldson, on 7/11/14 1:40 PM
by Rebekah Donaldson, on 6/5/14 9:40 AM
by Rebekah Donaldson, on 10/8/13 7:00 PM
by Rebekah Donaldson, on 10/1/13 9:43 AM
Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).
by Rebekah Donaldson, on 3/8/13 10:04 AM
Recently an overseas company got in touch seeking comprehensive services. In the course of exchanging information, I got a nice direct question about something that's usually an elephant in the room during sales.
by Rebekah Donaldson, on 1/28/13 3:27 PM
by Rebekah Donaldson, on 1/15/13 7:30 AM
I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.
by Rebekah Donaldson, on 1/3/13 12:16 PM
by Rebekah Donaldson, on 12/3/12 1:00 PM
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.