Mailbag: Accept or Ignore LinkedIn Invitations from Unknowns?

Posted by Rebekah Donaldson on 9/12/14 1:38 PM

Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.

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Topics: Technology, Performance, Fun, Lead Generation

How I'm a B2B marketing consultant and sleep at night: 8 principles I live by

Posted by Rebekah Donaldson on 9/22/12 5:00 AM

After all these years helping business to business companies, I have something to admit: I have a total inferiority complex about being in marketing.

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Topics: Performance, Fun

3 Fierce Questions to Ask a B2B Marketing Consultant... Before Hiring

Posted by Rebekah Donaldson on 8/17/12 3:02 PM

  
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Topics: Performance, Fun, Lead Generation

B2B Content Marketing: Attack of the Blog Monster

Posted by Rebekah Donaldson on 11/15/10 3:00 AM

 
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Topics: Performance, Fun, Lead Generation

Calling Out the Trash

Posted by Robert Celaschi on 10/4/10 4:19 PM

Why let companies get away with lazy B2B marketing?

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Topics: Performance, Fun, Lead Generation, Design

B2B Sellers of eCommerce Seas: @Shopping Cart’s End

Posted by B2B Communications on 8/30/10 7:54 AM

In this third and final installment of our series on B2B eCommerce, we learn of the power of hosted services

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Topics: Performance, Fun, Lead Generation, Design

B2B Sellers of eCommerce Seas: the Promise of the Shopping Cart

Posted by B2B Communications on 7/8/10 4:14 PM

In this first article in our series on B2B eCommerce, you learn how, like the crafty Pirates of the Caribbean, B2B sellers lured by tales of gold on the high seas of the Internet need to be aware of the dangers lurking in ecommerce waters.

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Topics: Performance, Fun, Lead Generation, Design

What the Kinks Can Teach You About SEO Blog Writing

Posted by B2B Communications on 4/16/10 3:00 AM

Or, "11 Ways to Give the People What They Want"

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Topics: Fun, Lead Generation

B2B Copywriting: Wide Load Ahead

Posted by Robert Celaschi on 10/1/09 9:48 AM

Have pity for the poor sentence that is asked to do too much

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Topics: Fun, Lead Generation

B2B Email: Your subject line can kill your pitch (or, Hi, I want to talk to you about … uh, stuff)

Posted by Robert Celaschi on 9/14/09 12:50 PM

By Robert Celaschi

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Topics: Performance, Fun, Lead Generation