Red on Marketing Blog

Calling Out the Trash

Why let companies get away with lazy B2B marketing?

Topics: Performance Fun Lead Generation Design

Business Costs Pro: B2B Lead Generation Campaign "Very Valuable in Helping Get Clients"

Topics: Performance Lead Generation Design

Tips on Building a Hard Working B2B Website

Together with author Virna DePaul, I spoke at the Sept. 14 Sacramento Press Club Seminar on "creating a killer writer web site that attracts editors."

Topics: Performance Design

Making Things Happen with Business Directory Listings

Where do your directory listings lead? What have your paid links done for you lately?

Topics: Performance Lead Generation Design

B2B Sellers of eCommerce Seas: @Shopping Cart’s End

In this third and final installment of our series on B2B eCommerce, we learn of the power of hosted services

Topics: Performance Fun Lead Generation Design

How to Rock Your B2B Web Site

A backstage Q & A tour of what makes a top 10 hit business web site, from rock star web designer Chris Lee

Topics: Performance Lead Generation Design

B2B Email Signatures Gone Wild!

Nobody likes long goodbyes. And a fancy email signature can cause more headaches than it's worth.

Do you know someone who's overloaded their email signature? What's packed into yours? Let’s go through a quick checklist. Count how many of these elements your signature has:
  • Several styles and sizes of type
  • Special line spacing
  • Different formatting (like bold, italics, regular text)
  • A company logo
  • A picture of you
  • Little icons (like tiny phone symbol)
  • Special characters (like TM or SM in superscript)
  • A call to action or sales message
  • A disclaimer
  • Links to social media accounts
  • A catchy quote or motto
Topics: Performance Lead Generation Design

B2B Sellers of eCommerce Seas: Keys to an Overflowing Treasure Chest

In this second article in our series on B2B eCommerce, we help you avoid getting hornswaggled out of profits.

Topics: Lead Generation Design

Dealbreaker #1: What You Need Is...

How do you know if your prospective B2B Marketing Partner is a good fit for your organization?

Topics: Performance Design

B2B Sellers of eCommerce Seas: the Promise of the Shopping Cart

In this first article in our series on B2B eCommerce, you learn how, like the crafty Pirates of the Caribbean, B2B sellers lured by tales of gold on the high seas of the Internet need to be aware of the dangers lurking in ecommerce waters.

Topics: Performance Fun Lead Generation Design