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2010 Email Marketing and PR - What's Different?

Posted by Rebekah Donaldson on Wed, Nov 11, 2009
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Using 2010 best practices to engage prospects and speed up sales

2010 Email and PR

By Rebekah Donaldson

Hats off to Meg Arnold, Laura Good, and other members of the Sarta team for producing yesterday's seminar 2010 Trends in Marketing and PR. 

2010 email trends we discussed

  • Prospects have control - adapt to succeed
  • Email is competing with social media for attention
  • Is email obsolete because of social media? (no)
  • Far and away email is most popular for sharing
  • Email marketing budgets are up

Top 4 tips to improve email results

2010 PR trends we discussed

  • Adapt to succeed
  • Microphone vs interactive PR
  • Is PR obsolete because of social media? (no)
  • PR is social
  • " Someone always pays"
  • "'Solution’ is not the solution"

Top 4 tips for improving PR results

  • Steadily produce good content
  • Know your top 10 keywords
  • Write optimized press releases
  • Point to helpful landing pages

Get my slide deck.

(I also posted it using LinkedIn's presentation sharing app, here.)

 

Audience questions

 

My co-presenters Donna Chabrier and Ryan McCann were great. Authentic, insightful, and quick on their feet.

Being quick on one's feet was important because the audience was not taking our advice lying down! There were great questions during the session, and lots of post-seminar dialogue. I hope we can continue the Q&A in the comments section.

Special thanks

Laura Good did a great job pulling the event together. She has created a Twitter list of tweeters who came. Thanks Donna and Josh Morgan for recommending me as a speaker. Thanks to my colleague Robert Celaschi - though thousands of miles away yesterday, he was very helpful. And thanks Todd Lebo for access to the MarketingSherpa 2010 Email Benchmark Report.

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Comments

Rebekah--great presentation and excellent summary! I highly recommend that folks download the slides for this presentation. I learned a lot about email marketing and plan to incorporate that knowledge into our 2010 campaigns.
Posted @ Tuesday, November 17, 2009 10:47 AM by Laura Good
Sarta is rocking these days with you and Meg helping to drive marketing. I think that's one reason the seminar went well. Can't wait to see what rolls out in terms of Sarta 2010 email marketing.
Posted @ Tuesday, November 17, 2009 12:10 PM by Rebekah Donaldson
I agree - Laura and the SARTA team did a great job pulling this event together.  
 
It's refreshing to see that email is still going strong as a viable and profitable online channel.  
 
It was also great to revisit best practices on how much content to put in a single email campaign. Along with the on site tips for improving email name capture.  
 
The line from Rebekah's PR slide  
 
"I won't buy your stuff if you don't tell me what it is"  
 
Really it's so true that with today's real time over communication, it's mandatory that good PR keeps the messaging simple by knowing your audience and delivering your message clearly to anyone who might be interested about your company's products and services.
Posted @ Monday, November 23, 2009 6:32 PM by Ryan McCann
Rebekah, 
 
SARTA has been really fortunate to have presenters such as you, Donna, and Ryan as part of our Leadership Series this year -- it's really getting its legs under it, and sessions like yours demonstrate why: the expertise and accessibility of the speakers! Looking forward to having you involved in 2010!
Posted @ Tuesday, December 01, 2009 12:24 AM by Meg Arnold
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