Red on Marketing Blog

Think of platforms such as HubSpot and Volusion as well-equipped kitchens 

When I have been asked about the value proposition for all-in-one platforms such as HubSpot

	There is a psychological benefit to being in a well-stocked environment, similar to being in a well-stocked kitchen. Instead of needing to go out and gather all the ingredients, you can count on them being in the cupboards and the refrigerator.

or Volusion, I have struggled to find a starting point. Recently I came up with a way to get the discussion rolling in a way that's meaningful. I start by looking at the performance statistics on existing pages. We can put HubSpot tracking code on existing pages and pull those performance statistics into a HubSpot report. We can see what the different numbers mean with respect to page strength.

Hard data

With that hard data on hand, we can move on to talking about search engine optimization and why it's important to have a key word module at one's fingertips within HubSpot. We can talk about what to do with information on the sources of web traffic. If the stats show we are getting most of our visit-to-contact conversions from social media, we can use that insight to begin an active campaign in social media using the social media module built into HubSpot.

In another case one can look at the performance of a page and understand an area of interest for a particular audience. Say that a risk management company publishes an article that focuses on how to sell risk management software to higher ups, and the article performs really well. Then one can easily turn to the email nurturing module in HubSpot and apply that insight within seconds. 

All the tools

In these examples you'll notice that there is no need to make notes on what one has learned, and then switch platforms to apply those lessons. There is a psychological benefit to being in a well-stocked environment, similar to being in a well-stocked kitchen. Instead of needing to go out and gather all the ingredients, you can count on them being in the cupboards and the refrigerator. And you have all the B2B marketing tools you need to cook up a variety of delicious recipes.

For more on this subject, check out this blog article which highlights one client's migration to HubSpot and Do-It-For-Me inbound marketing services.