You've heard that the inbound marketing methodology provides higher return on investment than traditional marketing. How does that play out in a specific campaign?
This made-up example involves many assumptions, but helps show the sorts of differences, nonetheless:
|
Inbound marketing campaign |
Traditional marketing campaign |
|
Prepare site as hub for lead generation - 10k |
Buy ad space, show space, sponsorships – 50k |
|
Prepare campaign content – 10k |
Design, produce ads, booths, materials – 20k |
|
Execute campaign rollout – 5k |
Telemarketing to 2,000 contacts – 50k |
|
Inbound leads, months 1-12 - 100 |
Leads, months 1-6 – 100 |
|
Est campaign cost – 25k |
Est campaign cost – 120k |
|
Est cost per lead – $250 |
Est cost per lead - $1200 |
Questions? Objections? (That this example is a straw man for some reason, perhaps??)
