Rebekah Donaldson, on 9/22/17 9:00 AM
A while back (I don't see a publish date on it now) I read a post by Sonia Simone titled "The First Rule of Copyblogger." It took my breath away then. It inspires and depresses me now. It gets me thinking about why, as a content marketer, I don't eek by with crappy content.
Rebekah Donaldson, on 8/25/17 9:01 AM
I recently struggled with where to draw a line between giving advice to a client contact and escalating an issue in order to make sure that the client organization got the best results. Input welcome.
Rebekah Donaldson, on 7/28/17 9:01 AM
Sometimes I pit my intuition against the real world at Which Test Won. One recent conversion optimization test on a lead generation form yielded results with a twist.
Rebekah Donaldson, on 11/17/15 9:51 AM
"Veterans are not a charity, we're an investment." -Paul Reichkhoff
I've been moved by Peter Shankman's recent comments on Facebook about responding to the Paris attacks; Craig Newmark's posts leading up to Veteran's Day; and Paul Reickhoff's all-around badassness.
Rebekah Donaldson, on 11/15/15 9:00 AM
For years I've been online pals with Rick Roberge. When he gives advice, he serves it straight up. Now Rick and Unbound Growth co-founder Carole Mahoney have posted a 10-page whitepaper, "The Unbound Growth Map", designed to help new or established businesses get customers and get sustainable. Here are my takeaways from it.
Rebekah Donaldson, on 7/22/15 8:00 AM
Everyone who contributes articles to LinkedIn can put a 700x400 image at the top of their piece. The image accompanies the article title everywhere. But around 60-90% of articles contributed have images that are more liability than asset.
Below are the nine tests I subject stock images to, an example of a top contributor running particularly effective images; and a custom link for those with little time or experience choosing stock.
Rebekah Donaldson, on 5/15/15 12:10 PM
A client is poised for launch... into the record books.
Rebekah Donaldson, on 4/2/15 12:56 PM
Like alot of B2B marketers, I used to write headlines with numbers in them whenever possible — thinking they work the best. Here's what made me change my mind.
Rebekah Donaldson, on 10/7/14 9:46 AM
At a Silicon Valley PR agency where I used to work, end-of-month reports were a giant combination of legitimate (albeit pretty late) information, guesses, and fibs. At B2B Communications, clients view results directly, as often as they want.
Rebekah Donaldson, on 9/12/14 1:38 PM
Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.