B2B Communications

B2B marketing agency helping clients accelerate trust, leads, and growth.
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Recent Posts

9-point checklist for B2B website redesign

Posted by B2B Communications on 10/23/15 2:50 PM


I always experience stress when about to hit 'publish' on a B2B website redesign. Sometimes alot, sometimes a little. Managing that led to making a mental checklist, which you'll find below. It's intended to help those directing or approving the redesign, to check whether a site really is going to do its job. In my experience, if I can enthusiastically answer 'yes!' to all 9 of these questions, we are good to go.

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Topics: Performance, Lead Generation, Design

Four Secrets to CEO-Managed B2B Marketing Success (Dealbreakers #4)

Posted by B2B Communications on 10/29/10 1:49 PM

NOTE: This article is part of the fluff-busting Dealbreakers! series (inspiration: 30 Rock).

Once you have decided that you need some kind of professional at the helm of your marketing effort, you still have to look inside your organization and decide if you want to bring in outside help. This is the classic inside/outside question:

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Topics: Performance, Design

MarketingSherpa B2B Summit: Statistics, Social Media and the Sale

Posted by B2B Communications on 10/14/10 11:23 AM

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Topics: Performance, Lead Generation

Tweet Like a B2B Pro... At a Cocktail Party

Posted by B2B Communications on 9/17/10 2:16 PM

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Topics: Performance, Lead Generation

B2B Sellers of eCommerce Seas: @Shopping Cart’s End

Posted by B2B Communications on 8/30/10 7:54 AM

In this third and final installment of our series on B2B eCommerce, we learn of the power of hosted services

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Topics: Performance, Fun, Lead Generation, Design

Dealbreaker #3: B2B Internet Marketing Is Nice

Posted by B2B Communications on 8/27/10 2:06 PM

NOTE: This article is part of the fluff-busting Dealbreakers! series (inspiration: 30 Rock).

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Topics: Performance, Lead Generation

How to Rock Your B2B Web Site

Posted by B2B Communications on 8/16/10 11:28 AM

A backstage Q & A tour of what makes a top 10 hit business web site, from rock star web designer Chris Lee

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Topics: Performance, Lead Generation, Design

Dealbreaker #2: B2B vs B2C - No Big Difference

Posted by B2B Communications on 8/12/10 12:36 PM

NOTE: This article is part of the fluff-busting Dealbreakers! series (inspiration: 30 Rock).

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Topics: Performance

B2B Sellers of eCommerce Seas: Keys to an Overflowing Treasure Chest

Posted by B2B Communications on 8/7/10 1:58 PM

In this second article in our series on B2B eCommerce, we help you avoid getting hornswaggled out of profits.

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Topics: Lead Generation, Design

Dealbreaker #1: What You Need Is...

Posted by B2B Communications on 7/30/10 1:50 PM

How do you know if your prospective B2B Marketing Partner is a good fit for your organization?

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Topics: Performance, Design