B2B Communications, on 10/23/17 9:01 AM
I always experience stress when about to hit 'publish' on a B2B website redesign. Sometimes alot, sometimes a little. Managing that led to making a mental checklist, which you'll find below. It's intended to help those directing or approving the redesign, to check whether a site really is going to do its job. In my experience, if I can enthusiastically answer 'yes!' to all 9 of these questions, we are good to go.
B2B Communications, on 10/29/10 1:49 PM
NOTE: This article is part of the fluff-busting Dealbreakers! series (inspiration: 30 Rock).
Once you have decided that you need some kind of professional at the helm of your marketing effort, you still have to look inside your organization and decide if you want to bring in outside help. This is the classic inside/outside question:
B2B Communications, on 10/14/10 11:23 AM
B2B Communications, on 9/17/10 2:16 PM
B2B Communications, on 8/30/10 7:54 AM
In this third and final installment of our series on B2B eCommerce, we learn of the power of hosted services
B2B Communications, on 8/27/10 2:06 PM
NOTE: This article is part of the fluff-busting Dealbreakers! series (inspiration: 30 Rock).
B2B Communications, on 8/16/10 11:28 AM
A backstage Q & A tour of what makes a top 10 hit business web site, from rock star web designer Chris Lee
B2B Communications, on 8/12/10 12:36 PM
NOTE: This article is part of the fluff-busting Dealbreakers! series (inspiration: 30 Rock).
B2B Communications, on 8/7/10 1:58 PM
In this second article in our series on B2B eCommerce, we help you avoid getting hornswaggled out of profits.
B2B Communications, on 7/30/10 1:50 PM
How do you know if your prospective B2B Marketing Partner is a good fit for your organization?
