Posted by Rebekah Donaldson on Thu, Jan 31, 2008
Just announced:
Telecom expert Infinium Communications has hired Business Communications Group. More...
Posted by Rebekah Donaldson on Mon, Jan 21, 2008
Sales and marketing don't mix well at many organizations. But they should and they can.
I've added an article, "B2B Sales Tools That Work," to B2B Central about how B2B marketers can help develop sales tools that improve life on the front lines.
Posted by Rebekah Donaldson on Mon, Jan 14, 2008
Establishing trust online with decision makers is one of the biggest challenges for professional services firms. Being high in search results can build trust – it shows you’re a player.
See two tests you can use to assess your site’s findability and trustability in my B2B Central article “Effective Search Engine Optimization.”
Posted by Rebekah Donaldson on Sat, Jan 12, 2008
Are you positioned so that decision makers who need your services, can find you?
When over 4,000 B2B technology buyers/decision makers were asked how they chose a new vendor or technology, 80% said they found the vendor — not the other way around. (Source: MarketingSherpa Business Technology Marketing Benchmark Guide 2007-2008)
What does this mean for your 08-09 B2B technology marketing efforts — does it mean you should scale back marketing efforts because your prospects find you anyway?
See my thoughts on what it means in my B2B Central article called “Ensuring Prospects Find You.”