Here's what I say when asked how to pick images for LinkedIn articles*

Posted by Rebekah Donaldson on Wed, Jul 22, 2015


Everyone who contributes articles to LinkedIn can put a 700x400 image at the top of their piece. The image accompanies the article title everywhere. But around 60-90% of articles contributed have images that are more liability than asset. 

Below are the nine tests I subject stock images to, an example of a top contributor running particularly effective images; and a custom link for those with little time or experience choosing stock.

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Topics: Design, Writing, LinkedIn

135,000 Horsepower in 469 Words

Posted by Rebekah Donaldson on Fri, May 15, 2015


A client is poised for launch... into record books.

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Topics: Performance, Writing

Why the Executive Editor of LinkedIn Changed His Headline

Posted by Rebekah Donaldson on Thu, Apr 02, 2015


 

Like alot of B2B marketers, I used to write headlines with numbers in them whenever possible — thinking they work the best. Here's what made me change my mind.

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Topics: Performance

Laying Eggs

Posted by Rebekah Donaldson on Tue, Oct 07, 2014

In the late 90s I joined a Silicon Valley PR agency* that launched business to business technology companies. One of the job requirements was detailed end-of-month reporting. So after 300-400 hours of delivering client services each month, I spent one to three working days preparing reports. The goal: cost-justify retainer dollars.

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Topics: Performance

Ethics: When a Client's Wrong, How Much Dissent is Right? [Graphic]

Posted by Rebekah Donaldson on Sun, Sep 28, 2014

business ethicsI recently struggled with where to draw a line between giving advice to a client contact and escalating an issue in order to make sure that the client organization got the best results. Here's a recap, along with a graphic trying to summarize my approach. Input welcome.

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Topics: Performance, Design

Mailbag: Accept or Ignore LinkedIn Invitations from Unknowns?

Posted by Rebekah Donaldson on Fri, Sep 12, 2014

Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.

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Topics: Technology, Performance, Fun, Lead Generation

What's Cookin'? Plenty, If You Have All The Right Tools

Posted by Rebekah Donaldson on Tue, Aug 26, 2014

Think of platforms such as HubSpot and Volusion as well-equipped kitchens 

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Topics: Performance, Lead Generation, Design

A Great Web Platform Doesn't Guarantee Great Design

Posted by Rebekah Donaldson on Mon, Aug 11, 2014

HubSpot provides excellent services and technology, but it doesn't build websites.

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Topics: Performance, Design

Tales From Blunderland: Failure To Call A Halt

Posted by Rebekah Donaldson on Wed, Jul 23, 2014

It's important to respect the law of diminishing returns when revising marketing material.

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Topics: Performance, Lead Generation, Design

Customize Your Introductory Pitch To Boost B2B Prospecting Responses

Posted by Fiona Hughes on Wed, Jul 16, 2014

B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.

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Topics: Performance, Lead Generation