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Tales From Blunderland: Failure To Call A Halt

Law of Diminishing Returns Image

It's important to respect the law of diminishing returns when revising marketing material.

Customize Your Introductory Pitch To Boost B2B Prospecting Responses

Fiona Hughes, Marketing Director, B2B Communications

B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.

Lean B2B Marketing: Few Tactics -> Fast Implementation -> Big Results

Rebekah Donaldson, Founder of B2B Communications

Be skeptical about new tactics -- especially if you're a very small marketing team.

Surprise: Effective Networking Involves Working

business 247255 150

If you are genuinely interested in firming up your connections, act like it

Example Migration to Hubspot & DIFM Inbound Marketing Services

inbound marketing services

One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services

Inbound Marketing's Chutzpah Factor

b2b inbound marketing

Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).

How Does B2B Inbound Marketing Ensure Sales Results? (It Doesn't)

b2b inbound marketing

Recently an overseas company got in touch seeking comprehensive services. In the course of exchanging information, I got a nice direct question about something that's usually an elephant in the room during sales.

FAIL: The Cold Calling Pitch on Cold Calling

outbound marketing

Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?

B2B Sales Skill - Is a Passing Grade Good Enough for Your Marketing Consultants?


I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.

Do Follow Technorati Guidelines; Don't Expect Business Blog Indexing

b2b business blog

Technorati criteria are good guidelines for what to post for your audience; Just don't expect to get indexed there

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