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One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services
Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).
Recently an overseas company got in touch seeking comprehensive services. In the course of exchanging information, I got a nice direct question about something that's usually an elephant in the room during sales.
Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?
I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.
Technorati criteria are good guidelines for what to post for your audience; Just don't expect to get indexed there
Visitors won't get interested in your company until you show interest in them
You've heard that the inbound marketing methodology provides higher return on investment than traditional marketing. How does that play out in a specific campaign?
After all these years helping business to business companies, I have something to admit: I have a total inferiority complex about being in marketing.
There's lots of marketing blah blah out there about how inbound marketing focuses on drawing buyers in with quality content, and building a relationship with them by providing information that helps them.