Get email when we publish a new article

Your email:

Connect with us

Here are some ways to connect with us:

Top B2B Blog List

WE Magazine Bloggers to Watch

b2b marketing articles

b2b marketing articles

b2b marketing articles

b2b marketing articles

Red on B2B Marketing Blog

Current Articles | RSS Feed RSS Feed

Example Migration to Hubspot & DIFM Inbound Marketing Services

  
  
  
  
inbound marketing services

One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services

Inbound Marketing's Chutzpah Factor

  
  
  
  
b2b inbound marketing

Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).

How Does B2B Inbound Marketing Ensure Sales Results? (It Doesn't)

  
  
  
  
b2b inbound marketing

Recently an overseas company got in touch seeking comprehensive services. In the course of exchanging information, I got a nice direct question about something that's usually an elephant in the room during sales.

FAIL: The Cold Calling Pitch on Cold Calling

  
  
  
  
outbound marketing

Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?

B2B Sales Skill - Is a Passing Grade Good Enough for Your Marketing Consultants?

  
  
  
  

I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.

Do Follow Technorati Guidelines; Don't Expect Business Blog Indexing

  
  
  
  
b2b business blog

Technorati criteria are good guidelines for what to post for your audience; Just don't expect to get indexed there

Want B2B Website Traffic to Move? Stop Blowing Your Horn

  
  
  
  
b2b website

Visitors won't get interested in your company until you show interest in them

Chart: Cost Per Lead in Inbound Marketing vs. Traditional Marketing

  
  
  
  
inbound marketing consultant

You've heard that the inbound marketing methodology provides higher return on investment than traditional marketing. How does that play out in a specific campaign?

How I'm a B2B marketing consultant and sleep at night: 8 principles I live by

  
  
  
  
b2b marketing consultant

After all these years helping business to business companies, I have something to admit: I have a total inferiority complex about being in marketing.

Chart: 7 differences between inbound marketing and common practices

  
  
  
  
inbound marketing method

There's lots of marketing blah blah out there about how inbound marketing focuses on drawing buyers in with quality content, and building a relationship with them by providing information that helps them.

All Posts