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It's important to respect the law of diminishing returns when revising marketing material.
B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.
Be skeptical about new tactics -- especially if you're a very small marketing team.
If you are genuinely interested in firming up your connections, act like it
One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services
Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).
Recently an overseas company got in touch seeking comprehensive services. In the course of exchanging information, I got a nice direct question about something that's usually an elephant in the room during sales.
Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?
I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.
Technorati criteria are good guidelines for what to post for your audience; Just don't expect to get indexed there