Laying Eggs

Posted by Rebekah Donaldson on Tue, Oct 07, 2014

In the late 90s I joined a Silicon Valley PR agency* that launched business to business technology companies. One of the job requirements was detailed end-of-month reporting. So after 300-400 hours of delivering client services each month, I spent one to three working days preparing reports. The goal: cost-justify retainer dollars.

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Topics: Performance

Ethics: When a Client's Wrong, How Much Dissent is Right? [Graphic]

Posted by Rebekah Donaldson on Sun, Sep 28, 2014

business ethicsI recently struggled with where to draw a line between giving advice to a client contact and escalating an issue in order to make sure that the client organization got the best results. Here's a recap, along with a graphic trying to summarize my approach. Input welcome.

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Topics: Performance, Design

Mailbag: Accept or Ignore LinkedIn Invitations from Unknowns?

Posted by Rebekah Donaldson on Fri, Sep 12, 2014

Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.

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Topics: Technology, Performance, Fun, Lead Generation

What's Cookin'? Plenty, If You Have All The Right Tools

Posted by Rebekah Donaldson on Tue, Aug 26, 2014

Think of platforms such as HubSpot and Volusion as well-equipped kitchens 

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Topics: Performance, Lead Generation, Design

A Great Web Platform Doesn't Guarantee Great Design

Posted by Rebekah Donaldson on Mon, Aug 11, 2014

HubSpot provides excellent services and technology, but it doesn't build websites.

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Topics: Performance, Design

Tales From Blunderland: Failure To Call A Halt

Posted by Rebekah Donaldson on Wed, Jul 23, 2014

It's important to respect the law of diminishing returns when revising marketing material.

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Topics: Performance, Lead Generation, Design

Customize Your Introductory Pitch To Boost B2B Prospecting Responses

Posted by Fiona Hughes on Wed, Jul 16, 2014

B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.

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Topics: Performance, Lead Generation

Lean B2B Marketing: Few Tactics -> Fast Implementation -> Big Results

Posted by Rebekah Donaldson on Fri, Jul 11, 2014

Be skeptical about new tactics -- especially if you're a very small marketing team.

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Topics: Performance

Surprise: Effective Networking Involves Working

Posted by Rebekah Donaldson on Thu, Jun 05, 2014

If you are genuinely interested in firming up your connections, act like it

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Topics: Performance, Lead Generation

Example Migration to Hubspot & DIFM Inbound Marketing Services

Posted by Rebekah Donaldson on Tue, Oct 08, 2013

One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services

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Topics: Technology, Performance