There are 5 essential traits for a B2B marketing consultant today. See them in this free ebook and checklist (550 KB PDF), which covers:
- How the shift to inbound marketing affects you
- 5 essential traits your B2B marketer needs and why each is important
- 10 questions to ask a prospective B2B marketing consultant
- How to cut ROI guesswork
- What B2B buyers are looking for
- Why B2B marketing differs from B2C
The marketing landscape has changed -- what's new?
- Inbound marketing has replaced conventional push marketing
- B2B buyers are finding and evaluating you long before you ever get wind they're looking
- Social media and networking are making transparency and authenticity more important
- Being visible, trustworthy, and interesting today requires new groundwork
- Proving ROI requires closed-loop marketing
To engage decision makers today, B2B companies need to:
- Prove their value through a strong business case
- Build sites and other communications vehicles in a way that fosters trust
- Pull in prospects
Getting that done requires specialists - in the new and tried-and-true disciplines. It's your B2B marketing partner's job to see all the options and how they can work together.
What's the profile of a strong B2B marketing partner?
Learn more in this e-book and checklist: The New Rules of Outsourcing B2B Marketing - What Marketing Directors Need in a B2B Marketing Consultant Today. (550 KB PDF)
10-point checklist for finding the best consultant
This e-book provides a 10-point checklist for finding the best B2B marketing consultant, plus:
- When you need a B2B marketer in your corner
- How the shift to inbound marketing affects Marketing Directors
- Why your site is more important than you might realize
- Importance of integrating all major marketing disciplines
- How can Marketing Directors prove marketing ROI?
- Cutting ROI guesswork with a methodical approach
- Finding the right consultant – ditch the RFPs?
- The need for services in B2B marketing
- Recommended resources