B2B Tools and Resources

B2B Marketing Tools and Resources to help you generate more leads and salesChecklists and how-to guides to help you generate more leads and sales.

B2B Tools

  • Search Engine Optimization FAQs - Answers to frequently asked questions about search engine optimization, from our Web Marketing Director Cris Rominger
  • B2B Website ROI: a 12-Point Checklist -  If you need to get more from your site, here are 12 ways to check its performance.
  • B2B Email - Top 10 Newsletter Mistakes - B2B email newsletters are a cost-effective way to nurture contacts during long sales cycles and over the life of each client relationship... Effective, that is, if you steer clear of these 10 common email marketing mistakes.

B2B Resources

Six Marketing Gotchas CEOs Can Avoid - free ebook published June 15, 2009 Six Marketing Gotchas CEOs Can Avoid - free ebook published June 15, 2009
What Marketing Directors Need in a B2B Marketing Consultant Today - Get our free 2009 e-book and checklist.What Marketing Directors Need in a B2B Marketing Consultant Today - Get our free 2009 e-book and checklist.
2009 Social Media Marketing and PR: Benchmarks and Best Practices - Get reliable social media marketing marketing advice from MarketingSherpa - at a discount.2009 Social Media Marketing and PR: Benchmarks and Best Practices - Get reliable social media marketing marketing advice from MarketingSherpa - at a discount.
New Rules of Corporate Communications: Business ethics and the rise of business blogging - Get our slide deck used at the CSUS Symposium on Personal and Professional Integrity in Business.New Rules of Corporate Communications: Business ethics and the rise of business blogging - Get our slide deck used at the CSUS Symposium on Personal and Professional Integrity in Business.
Web Marketing in 2009 Slide DeckWeb Marketing in 2009 Slide Deck - Get a 3-page PDF of the handout we provided at the SARTA Leadership Series seminar "How to Succeed at Web Marketing in 2009" in October 2008.
MarketingSherpa B2B Resources - Get MarketingSherpa guides, handbooks and other resources - all accessible from here in B2B Central.MarketingSherpa B2B Resources - Get MarketingSherpa guides, handbooks and other resources - all accessible from here in B2B Central.


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