B2B Marketing Articles

Articles we've written about business-to-business marketing for industry publications

• 2 SEO Tests Your Web Content Should Pass -- Learn how to outrank goliaths in search engine results -- and take your rank to the bank.
• 3 Things All B2B Sales Tools Should Do -- Sales and marketing don’t mix well at many organizations. But they should and they can.
• 4 Keys to Ensure Prospects Find You -- If your ideal client goes looking for a service provider with your skills and experience, will they find you?
• 6 Rules of Effective Website Content (Part 1 - Writing Web Content for the Online Reader) -- To increase the chances that your web content gets noticed, it pays to understand how we read online.
• 6 Rules of Effective Website Content (Part 2 - Ensuring Content Gets Attention) -- Ensure your web content gets attention with 6 simple tips.
• 6 Ways to Repurpose Case Studies -- When it comes to differentiating and nurturing for high-value sales, content is king. And case studies reign as king of high-ROI content.
• 6 Tips for an Engaging B2B Email Newsletter -- Are your email newsletters generating more sales?
• B2C versus B2B – is there really any difference? -- Either way, you’re still marketing to a human being – right? Yes and no.
• Tipping Point for Business Participation in Social Media -- According to one survey, 60 percent of Americans use social media, 93 percent of social media users believe a company should have a presence in social media.
• What's Wrong with this Google Adwords Ad? -- Is a click that takes a prospect from a paid ad to the advertiser's website a case of advertising working?