B2B Marketing Research & Strategy – To assess your customers’ perceptions of your company and its offerings and identify gaps between your current and desired market positioning. To develop marketing plans and tactics that achieve your business goals and to project your rate of progress and ROI in advance of every implementation.
B2B Business Development & Sales Tools – To help unify messaging between marketing and sales and build collaborative relationships. To ensure your powerful marketing messages get integrated into sales tools and practices that get new sales members up and running quickly and help close more deals faster.
B2B Public Relations – To raise visibility and credibility, leverage business development opportunities, and get you in front of decision makers with the power to buy. Get a better return on your investment with cost-effective outreach strategies that get media attention.
B2B Email Marketing – To educate, influence, and stay top-of-mind with prospects, customers, qualified leads, vendors, and colleagues. To glean information by measuring responses, and to feed leads to sales. To keep prospects warm and nurtured, upsell existing customers, generate more high-quality sales leads, strengthen your relationships overall, generate more referrals, and give sales intelligence that helps them convert more sales leads into sales.
B2B Web Sites – To establish a strong, online presence via site design, development, and content. To create compelling, educational and persuasive content that resonates with your audience and adds to the site’s “stickiness” – keeping you in consideration throughout all phases of the buying cycle. To ensure you address the information needs of all buying committee members by providing easy access to information through an intuitive, user-based architecture and design.
B2B Search Engine Marketing – To make sure prospects find you throughout all phases of the b2b buying cycle: awareness, research, evaluation, and purchase. To ensure your search engine optimization and search engine marketing target keywords that your prospects and customers are actually using to find your products and services.
B2B Direct Marketing – To generate new leads and nurture prospects along in the buying cycle. To ensure efficient inbound lead handling and to devise systems for tracking and handling significant numbers of responses.
B2B Marketing Materials – To assess perceptions, guide strategy, and build and strengthen relationships that lead to more sales:
- Perception assessments
- Marketing plans
- Strategic messaging
- Core value propositions
- Case studies
- Articles
- Talking points
- Press releases
- Fact sheets
- Executive profiles
- White papers
- Brochures
- Newsletters
- Presentations
- Sales letters
- Web content