Posted by JT Long on Tue, Jun 29, 2010
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Myth #1: Keywords = Jail
Myth #2: Software can Write Great SEO Content
Myth #3: All Traffic is Equal
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Get ready for the B2B marketing version of Myth Busters. In this episode, we dispel the rumor that SEO stands for Stupid, Erratic and Odd
B2B search engine optimization doesn’t mean that you go out of your way to pack headlines and paragraphs with keywords at the expense of clarity, impact or grammar.
In fact, the opposite is true. The more you write to meet your reader’s needs, the more naturally you will attract the search engine attention that will bring you the most qualified leads.
Myth #1: Keywords = Jail
Busted: Well-defined keywords are not handcuffs that tether you to a constrained list of approved phrases. Instead, they are guides to keep you on track. Multiple entries with similar tags show search engines that you have lots of content on a certain subject. It also shows visitors that you have depth of knowledge that could be the answer to their needs. True SEO is a win-win for you and the reader.
Myth #2: SEO Content can be Written by a Computer
Busted: SEO copywriting is an art as much as it is a science. That is why anyone who says they have a computer program that can churn out content based on keywords is missing the mark. Only real people - creative copywriting experts - can bring that creative spark to a subject to explain it in a new way. Only a strategic marketer armed with sound competitive analysis and monster business writing skills will be able to deliver content that meets complex online content and conversion optimization rules.
Myth #3: All Traffic is Equal
Busted: Being found is a long way from being successful. Success means attracting qualified inbound leads. The latter is an order of magnitude harder than the former. It requires a true understanding of your customer’s needs. Only then can you provide the information they need in the format they need it.
How can you tell if you are posting the right content? Ask yourself:
- Does this content help our prospects?
- Does this content help search engines?
The best SEO content does both. So you don’t have to choose between educational, compelling copy and lists of words that will attract Google bots. That is just a myth. The truth is that a well-rounded SEO pro will consistently do both, naturally.
JT Long is Content Marketing Manager for Business Communications Group, a veteran storyteller for local and national publications and a longtime blogger. You can tweet with her @b2bjt.
Posted by JT Long on Fri, Apr 16, 2010
Or, "11 Ways to Give the People What They Want"
What can a 1980s English rock band teach you about writing B2B blogs that click with the social media reality of 2010? A lot. Just listen:
The Kinks’ hit song Give the People What They Want includes the lyrics:
“Give the people what they want
You gotta give the people what they want
The more they get, the more they need
And every time they get harder and harder to please.”
What do they want?
The goods new is that in the age of Google searches, it is easier than ever to figure out what people want. They type it into the World Wide Web for all to see. Your job is to make it easy for people looking for your products and services to find you by using the same words they use.
Don't say llamas and give me ponies
In other words, if you offer llama grooming, you need to focus on washing, trimming and brushing llamas in the words your customers use. Lots of blog headlines that include these keywords will indicate to Google spiders that people who type in “llama, makeover” might be happy if they were sent to your site.
Lose/lose
If, however, they find stories on horse care and feeding, the search engines will not bother to send llama enthusiasts your way. Which is a good thing. Because if they did, the owners of dirty camelids would not be satisfied or buy your services. Lose/lose.
Focusing on relevant topics is not always enough, however. Remember, in this age of information overload, visitors are getting harder and harder to please. So what else do people want?
Headlines that kill
A Captivating (and relevant) Headline: Check out The Seven Deadly Sins of Blogging, or any of Copyblogger’s entries. They know what makes people – and search engines – click. Lists (five ways to, 12 tips for, etc), references to pop culture (even if it is a stretch like our headline above) and controversial statements can draw traffic like a sticky cotton candy to white pants.
- Mind-warping stats: Social media expert Seth Godin knows how to get your attention. In the first sentence of this blog, he catches your attention with a mind-warping stat and then intimates that you, too, could have similar success. It hooked me.
- A great story: Good Magazine bloggers know that a compelling story with interesting characters, a problem and a concluding solution will keep readers going to the end.
- Access, access, access: This ongoing Inc. blog series called the Successful Soloist lets readers in on a conversation in the classic Q&A style with Personal Branding Expert Dan Schawbel. Who are the superstars in your industry and how difficult would it be for you to get them to answer a few questions for your readers?
Wrap up your offering with a great conclusion, an identifying line at the end that links to your bio, an eye-catching graphic and links to similar stories on your site and elsewhere, and you have a blog that would make the Kinks proud.
More importantly, when you give people what they want, they come back, they comment, they share your link and buy your products. What more could you want?
JT Long is Content Marketing Manager for Business Communications Group, a veteran storyteller for local and national publications and a longtime blogger. You can tweet with her @b2bjt.
Posted by Rebekah Donaldson on Wed, Feb 17, 2010
Blogging for SEO = mind numbing boredom
In my experience, one of the biggest hurdles any blog, newsletter, website has to overcome is sheer boredom. So much content that's pushed out -- especially stuff written with SEO in mind -- is mind numbingly boring.
Blog content is for blog readers. Readers like new and different. Readers are easily bored.
It's tempting to keep churning out "top ten ways to blah blah blah" stuff, packing it with keywords -- or to keep churning out announcements, packing it with marketing messages.
I do some of that, somewhat guiltily, knowing it's more boring than the other stuff. It's a continuing battle for me when it comes to the content balance at this blog.
Being controversial = being rude?
One thing that's not boring is being controversial. But does that mean being rude? No!
I think this is the breakdown:
Bad idea:
- Ad hominems
- Offensive jokes
- Mocking/ sarcasm
- Posting/commenting with the intent of embarrassing someone or winning an argument
Good idea:
- Frank
- Edgy
- Direct
- Transparent
- Admitting one's own weaknesses/ uncertainty when appropriate
- Posting/commenting with the intent of helping
I have a friend who's really good at walking this line in his blog posts.
What's not boring?
What else isn't mind numbingly boring? Perhaps doing more on this blog regarding...
- Screw ups
- Disasters
- Flops
- Failures
- Blunders
- Mistakes
- Backfires
I think that may be our theme here on this blog, in 2010.
Posted by Robert Celaschi on Mon, Dec 14, 2009
How to say it depends on where you say it
By Robert Celaschi
Pasting evil
There are lots of ways to get your message out these days in the course of business to business communications: press releases, blogs, podcasts, tweets, Facebook posts, etc.
It’s tempting to copy the words from one format and paste them into another. But don’t give in to that temptation. A style of business to business communications that’s ideal for one format might be disastrous for another.
Small town story
At a very small newspaper in a very small town where I once worked, we had a fairly simple writing test when people applied for reporting jobs. We’d give the candidate a sheet of paper with all the facts about a traffic accident, in random order. We wanted to see how well someone could pick out the most important facts and present them in a clear, straightforward style.
One applicant admitted that she had no training as a reporter. She was just a local resident who thought it might be an interesting job. We were willing to give her a shot at the test, because she probably knew more about the town than those of us who were transplants.
She struggled awhile at the typewriter (yeah, it was that long ago) and finally said she’d have to come back some other time.
After she had gone, curiosity got the better of me and I fished her sheet of copy paper out of the trash. Her first sentence read,
“It all started one day while I was out walking my dog...”
Now, here’s the thing: While that’s a horrible way to start a straight news story, it might have worked in a blog -- if there had been such a thing as a blog back in those days.
Keeping styles straight
Different business to business communications formats demand different styles. A straight news release should set out the facts and let them speak for themselves: “Niftycorp today introduced its new line of color-coded flamdoodles.” Don’t gum it up with how Niftycorp is a leading provider, or how excited the CEO is about the new product. (It’s the CEO’s duty to be excited about his products. No news there.)
Feeding the blog beast
Blogs are a different animal. They are conversational and interactive. You can get personal: “It’s always exciting to launch a new product, but our CEO was patting a lot of backs this week when the new color-coded flamdoodles came out.” You still need to give us some meat, of course. Tell us what’s new and different. Maybe it wasn’t so much the new product, but the way the product was introduced. Maybe you came up with a creative solution to a last-minute hurdle. Maybe a customer found a new way of using flamdoodles that even Niftycorp never thought of.
Blogs give you a lot of freedom to go beyond the plain-vanilla facts.
Tweeting in harmony
Twitter, on the other hand, forces you to say everything in 140-characters or less. You stick to the main point because you have no choice, and you point the reader to details posted elsewhere: “Amalgamated Fuddle found a clever way to use flamdoodles for inventory control. Watch the video at www.fuddle [dot] com/flamdoodles.”
Color-coded flamdoodles – the perfect podcast
The opposite of a Tweet might be a podcast. Here the tone should be even more conversational than your blog: “Welcome to the Niftycorp podcast for Feb. 30. Today we’ll talk about some of the creative ways our customers have been using our new color-coded flamdoodles. It’s always exciting to find out that our favorite product has possibilities we never imagined. With me today is Arthur Flern, head of the shipping department at Amalgamated Fuddle...”
Content’s second life
It may sound like a lot of extra work to tailor your message to each medium. In a sense, though, it gives you more freedom. Are you frustrated that your draft press release isn’t working? Take a second look. You might have some blog material there.
Your turn
Look over your company’s press releases, blogs, tweets and other forms of communication. If they all sound the same, it’s time for some rewrites.
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Robert has been a business journalist for 25 years, both as a reporter and an editor. He joined Business Communications Group in 2005.
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Posted by Rebekah Donaldson on Wed, Oct 07, 2009
Visits and conversions by source for www.b2bcommunications.com Sept 7 to Oct 6 2009
By Rebekah E. Donaldson
Here is a screenshot showing the sources of our website traffic that converted to leads over the last month. Looking at the chart, I answer:
- What does this chart tell you about lead sources?
- How much did you invest to get the site working this way?
- We need to generate leads - what's the best way?
Visits and conversions by source (1 month)
This chart shows how different sources have driven visits, leads, and customers to www.b2bcommunications.com. The key on the right shows the sources tracked.
What does this chart tell you about lead sources?
To see our lead sources, we open our Hubspot account (more on this below) and go to the "Reports" tab and pick "Sources". There we have a chart showing visit to lead ratios by source:
Totals for Sep 7-Oct 7, 2009 |
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Sources |
Visits |
Visit to Lead |
Leads |
Organic Search |
590 |
0.68% |
4 |
Referrals |
265 |
2.60% |
7 |
Paid Search |
0 |
0% |
0 |
Direct Traffic |
547 |
1.50% |
8 |
Email Marketing |
0 |
0% |
0 |
Social Media |
86 |
8.10% |
7 |
Other Campaigns |
0 |
0% |
0 |
Totals |
1,488 |
1.75% |
26 |
According to the chart, visitors from social media sources convert at the highest rate. A visit-to-lead conversion rate of 8.10% means that in the last month, eight out of ten visitors who came to the site via LinkedIn or other networking sites, responded. Visitors referred to our site from an article, blog, or website are the next most likely to respond.
How much did you invest to get these leads rolling in?
Hundreds of hours and tens of thousands of dollars over several years. The site re-launched in 2007 and it's been an ongoing process to make it so visitors find what they need and take the next step. And there's still so much work to do! Meantime, we've been at blogging, search engine marketing, and social media marketing since 2007 - and public relations since 2001. We've tried to always close the loop (see below), so we know which B2B lead generation activities work and which to avoid.
What is Hubspot?
Hubspot provides advice and software that helps businesses get found on the Internet by the right prospects and convert more of them into leads and customers. We use it to build landing pages, attract traffic, nurture contacts, track leads, and connect records about leads and sales with records about marketing efforts.
We need to generate leads - what's the best way?
Here are just two of many ways to get started. Do both or pick the one that work for you:
Get a 60 Minute Internet Marketing Planning Session.
Try Hubspot - Use all the powerful features of Hubspot for B2B lead generation. Free for 30 days.
NOTE: We are pitched weekly by companies looking for affiliates to rep their stuff. So far, we've partnered only with MarketingSherpa and Hubspot. In each case, we bought their stuff and recommended it to others before we were ever a partner. Now that we are a partner, we get a small % of sales we help generate. Just so you know.
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Rebekah E. Donaldson ("Red") has led Business Communications Group since 2001. More >> |
Posted by Robert Celaschi on Thu, Oct 01, 2009
Have pity for the poor sentence that is asked to do too much
By Robert Celaschi
I did promise not to get all grammatical in these blog posts, and I'm not going to bring out the chalkboard today. I'll only make a quick mention of nouns and verbs. You can say a lot with just a pair of nouns and a verb.
You probably remember: A noun is a thing, and a verb is what the thing does. If you have a company - for instance, Niftycorp - that's a noun. If you introduce a product, "introduce" is a verb. And "product"? That's another noun.
Now, in a product announcement you need a few additional words or else you'll sound like Tonto: "Mmmm, Kemosabe. Niftycorp introduces product." But watch out when you start loading up the sentence with details.
Here’s how it typically starts. Your company is announcing its brand new line of framdoodles. You start writing,
“Niftycorp has introduced its new line of framdoodles.”
It’s better than Tonto, but still not very good. It does tell me what the product is, but it doesn’t tell me what’s so new and special about it. So you expand it to,
“Niftycorp has introduced its new line of color-coded framdoodles.”
Ah, that’s good. Of course we have to include our trademarked product name:
“Niftycorp has introduced its new line of Framtastik® color-coded framdoodles.”
Oh, and don’t forget that the Big Boss wants us to play up the product’s durability.
“Niftycorp has introduced its new line of Framtastik® shock-resistant, color-coded framdoodles.”
But wait, there’s more!
While you were writing all that, a few more important people have weighed in with their suggestions. Before long, you have an announcement that says,
“Niftycorp has introduced its new line of Framtastik® shock-resistant, color-coded, industrial strength, environmentally friendly, anodized, high-throughput, permeable framdoodles.”
Of course, you can’t pass up a chance to tout the company itself. And you need to identify your target audience. And you want to show the company’s reach.
So:
“Niftycorp, the leading provider of provision leadership solutions to the cost-object deliverables industry in the greater tri-state metroplex, has introduced its new line of Framtastik® shock-resistant, color-coded, industrial strength, environmentally friendly, anodized, high-throughput, permeable framdoodles.”
If you can’t tell yet what’s wrong with that, try reading the sentence out loud. Now try doing it in one breath.
Yes, you have many important points to convey. But when you try to make everything stand out as important, nothing stands out as important. So start with a couple of nouns and a verb. Lightly sprinkle them with one or two ultra-important bits of information, like the product name and what’s new about it. Save the other important information for later sentences.
Your turn!
Pick up some of your marketing materials and read them out loud. Do you start stumbling over sentences that are trying to do too much? Do you run out of breath? If so, take a deep breath and start splitting the message into manageable loads.
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Robert has been a business journalist for 22 years, both as a reporter and an editor. He joined Business Communications Group in 2005.
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Need help?
Get help to make marketing materials that encourage prospects to take the next step.
Posted by Robert Celaschi on Thu, Aug 13, 2009
By Robert Celaschi
I won't buy your product or service if you don't tell me what it is.
Fun and games!
Here’s a fun game:
Guess what each company is selling, using these lines from their press releases.
“…an expert in the image solution arena.”
“This is a result of an improved customer focus and strong actions to improve our solution competitiveness.”
“… delivers business-aligned solutions
“… a provider of mobility solutions”
And my favorite of the moment:
“… a trusted solutions provider to customers in manufacturing, health care, financial services, public safety, transportation & logistics, and other industries.”
Believe it or not, these companies sell specific things: elevators, servers, computer consulting services, camera phones, iPhone applications.
Drifting off message
I know how we got here. Back in the mists of the 20th century, some truly brilliant marketing folks got the idea that their company did more than push a product out the door; the product actually solved a problem for their customers.
“Mr. Customer, we aren’t just selling you a widget polisher, we are providing a solution to your scuffed-widget problem.”
But somewhere along the way, companies got so fixated on “solution” that they forgot to say what they are selling.
Think about the marketing material you are writing right now. When it falls into my hands, it may be the first time I have run across your company, and I’d really like to know what business you are in. But I don’t have time to play detective. Tell me the specific product or service, preferably near the start.
If you want to call it a “solution” later on, that’s fine.
Reality check
Here’s your homework assignment: Pick up some of your marketing materials and look at them through the eyes of someone who never heard of your company. Is it clear from the start what you are offering? Or are you merely providing vague “solutions” for an undefined problem?
Get help
We design and copywrite marketing materials that encourage prospects to take the next step.
Posted by Rebekah Donaldson on Tue, Jun 30, 2009
By Rebekah E. Donaldson
Vendors and job applicants pitch B2B Communications each week. So far in 2009, about 1 in 4 indicate familiarity with social media. About 1 in 100 have engaged with us first through social media.
How can busy professionals get a grasp on marketing 2.0 — and start to engage and contribute? I recommend Inbound Marketing University as a foundation. After that, social media mentoring or coaching might be in order.
In 2008, after about the 100th pitch from a vendor who had no clue what a blog is, much less that we have one, I started taking note of how many vendors and job applicants use social media to demonstrate genuine interest in the companies they are courting.
Here are the numbers from Q1 and Q2 2009:
- Vendor/job applicant use of social media to engage with prospect 1%
- Vendor/job applicant social media experience 25%
- Percent of vendors/job applicants we hired who used social media to engage 100%
What does it mean to demonstrate interest using social media?
For example — if you’re starting from scratch:
- Click the button that says “Blog” on our home page.
- Enter a cogent comment about something (anything!).
- Look for me to reply. Reply thoughtfully to my reply.
Together we build knowledge and community.
Empowering marketers to get a footing with social media
What tools or help would really empower people to follow this advice, though?
In an effort to think constructively about this issue (instead of going bananas that job applicants and vendors are seemingly ignoring the “secret handshake” of social media), I asked colleagues in a Hubspot Forum and one of my LinkedIn groups about whether it seems useful, ethical, and practical to set up a B2B Communications Social Media Mentor Program.
Learning the social media secret handshake
Among the responsees received (attribution shown, if I got permission):
“…maybe the key is to embed somewhere in your blogs the way you prefer to be contacted for employment. That way if they really are interested in your company because they have looked through your posts to understand what you are about, then they will know the secret handshake, so to speak…” — Jim Lapic, DIYshutters.com
“Not sure you’re doing yourself favors by helping people “put on the right makeup“. Social media/blogging is nearly 15 years old now. It’s been a major marketing force for at least the last 5 years, and maybe more. Anyone who wants to work in communications and doesn’t get that, or can’t figure it out, doesn’t understand the medium. Is that the sort of person you want to hire?….”
“….The ones who actually are smart enough to try to engage you are the ones you should be interested in. They get it. I think at that point, your idea of giving them some direction and structure is great. Just make it clear whether they might wind up with a job (a giant carrot) or a reference (a mini carrot) at the end of your process. As long as you’re clear, you’ll wind up with some young folks who look at you and your company in a very positive light. And you never know where that good karma might get you. 
” Ann Blanchard, Blanchard Enterprises and Handirecords
“Wow! It sure sounds like it would be very helpful, the ethics seem clear to me in your description of the purpose and intent, I would wonder at the manageability….” Jerry Wilkinson, Green Frog Outdoor Furniture
“One suggestion, instead of a resume make it a contest to see who can be most creative with social media to submit their qualifications….” Geoff Sakala, Owner, Metro Media
“….Look at the Murphy-Goode campaign: http://www.areallygoodejob.com/video-thumbs.aspx… the campaign brought thousands of people to their site….” Bill Betz, Investor/ reverse engineer at Pavement Marking Technologies, Inc.
“….If you treat your intern with respect, trust, and include him/her in the decision making process, you will create a professional you’ll be proud to recommend or one day call a colleague. Plus their work will reflect that empowerment.” — Jenny Koreny, Online Learning & Multimedia Designer
A foundation for social media coaching and mentoring
I would be happy to engage with vendors and job applicants through social media… if everyone is on the same page about marketing best practices.
Just look at how useful it can be. The people named above (and others) helped me think through an issue – without payment or quid pro quo… without my traveling anywhere… on their own time. That made me want to help them back (see links above).
It’s all good because we’re all on the same page about the value of social media marketing and how to go about it.
Learn the ”secret handshake” at Inbound Marketing University
I recommend Inbound Marketing University for learning the social media “secret handshake.”
The IMU program includes webinars by thoughtleaders in the social media, internet marketing and lead generation industries and culminates in an inbound marketing certification exam.
Learn more about IMU >>
Social Media Coaching from B2B Communications
I offer a 90 minute social media coaching session focused on your social media marketing needs and questions.
Learn more about my social media coaching >>
Posted by Rebekah Donaldson on Fri, Jun 19, 2009
By Rebekah E. Donaldson
I talked with Sacramento Business Journal senior reporter Kathy Robertson this week about the return on investment from the Red On Marketing Blog. Her questions got me thinking about why I do it, and this post is the result.
To ground things in real world and tangible results, you’ll see a screenshot showing where our website traffic and leads came from this week.
I’ve written the Red On Marketing Blog since Fall 2007. Yes, one reason I started it was to market our company. Another is that we help our clients with staying at the top of certain search results in Google, and social media (which includes blogging) is part of how we do it. We need to walk the walk.
We track everything with lead management software. Social media has tangibly helped us. Leads are up 400% this quarter over the same period last year. We have new leads every day – many from our website. So social media might sound like a fad or B.S. to some CEOs. But it’s moved the needle for our company.
Referrers — week of June 15 2009
Of our current clients, most found us online. For example, one Sacramento CEO found us when he searched “Sacramento search engine optimization”; another when he searched in LinkedIn for “B2B marketing Sacramento”; and so on.
Blogging is part of Social Media
The Red On Marketing Blog is intertwined with other efforts. It doesn’t stand alone. I’m active on LinkedIn – mostly I try to answer questions – and on Twitter. Sometimes, helping in those forums means pointing to B2B marketing articles, and other B2B Communications resources.
One realization I’ve had is that a marketer’s mindset can backfire with a blog or other social media participation. When I started blogging, I thought about it in terms of
1) Make a calendar of article topics.
2) Chip away at the calendar.
But that can lead to really boring blog posts. And everyone hates boring.
You Said WHAT?
Before starting the blog I’d been reading other people’s blogs for a couple of years. People like Josh Bernoff and David Meerman Scott publish edgy stuff that gets people talking (and pisses off some readers – a cost of being interesting).
The threads of comments after they post are crazy – dozens and dozens of smart people write in to respond.
I really wanted to do that.
Stirring Things Up
Fortunately, I have strong opinions — especially when it comes to cases of marketers getting things terribly wrong.
When I gave stronger opinions, you (readers) did too. Example: “From the Shocking Marketing No Nos Department.” When I published that piece, our blog lit up with comments and backlinks. It was referenced in many more places online. The lesson to me was: Speak up! Call it like you see it!
So after that I co-wrote an ebook. It took 9 months and was like having a third baby. Kind colleagues promoted it with social media (thank you Dianna Huff, David Meerman Scott, Peter Kim, Peter Caputa, and other colleagues).
Behind the Scenes Battles
One behind-the-scenes struggle I have is over topics appropriate for the blog. On the one hand, there is value in publishing about basic marketing techniques and issues. In fact, my colleagues at B2B Communications keeps reminding me that some of you may want intro material . But I fear you’re bored with the same old stuff like ”segment your audience!” “get the word out!” It seems like recycled, regurgitated truisms. (Who’s right? Please comment.)
Girl’s Dream Comes True
One thing that surprised me was that our blog helped us become a MarketingSherpa Affiliate. (MarketingSherpa is like Consumer Reports for marketers – loads of objective data that helps you make good decisions.) I think we’re the only one in Sacramento, California and surrounding regions. It gives us a lot of credibility – most marketers really admire Sherpa – as well as access to their material and the ability to pass along discounts.
One of their big decision criteria was around the quality of guidance we provide through our blog. They looked and said we were doing a great job. So the blog helped us stand out among much bigger agencies. It’s also led to interviews, invitations to speak, and other exposure with organizations like Forrester Research and Hubspot. Each of those organizations reaches tens of thousands of subscribers with their updates. The blog is also one of our top sources of search engine traffic and exposure for our services.
Most importantly, it’s sparked interactions with hundreds of small business owners and business to business marketers.
Keeping it Real
Still, even if we didn’t get the business benefits I’ve listed, knowing what I know now, I would still write a blog. Blogging helps keep things real. It makes me stay abreast of new data and ideas, instead of throwing up my hands because there’s too much. It makes me a better thinker, a better listener, a better writer, and a better salesperson.
Your turn
My hope is that, if you’re one of those business folks who has been blogging, but doesn’t know if it’s worth it, or you’ve held off because you don’t think anyone wants to read a blog written by you, maybe hearing about my experience will help you keep at it or get started.
Do you blog? Why or why not?
Posted by Rebekah Donaldson on Fri, May 15, 2009
I’m pleased to introduce Robert Celaschi as a contributor to this blog.
Robert has been reporting and editing business stories since before there was a Web. He spent many years on the editorial staff of the Sacramento Business Journal and is a former managing editor of the Silicon Valley/San Jose Business Journal. He joined Business Communications Group in 2005.
For this blog he’ll be contributing items about effective ways for a business to talk about itself, and how to get others talking.
This he knows. He has helped our clients produce dozens of clear and consistent case studies, press releases, contributed articles, executive profiles, blog and newsletter content, and in-depth guides.
So don’t worry, he won’t be giving grammar lessons. It’s all about what works in the real world.
Please stay tuned!